Connected TV advertising is a growing market. Compared to the past, it offers advertisers new opportunities to boost their revenue and create brand loyalty among their audience. However, self-serve platforms are more expensive and limited in their reach Rajabandot. Instead, digital agencies provide access to multiple connected TV streaming networks and have experts in programmatic advertising and audience reach.
In addition to television, connected TV advertising includes premium content from AVOD services key4d. Paramount+, which includes Showtime, BET+, and Noggin, grew from 30 million subscribers in the third quarter to 47 million, bringing in $822 million in connected TV ad spend. While connected TV advertising is new, advertisers prefer ad formats and budgets familiar to them waslot.
Connected TV advertising can help marketers reach consumers who otherwise may not have heard about their brands or products. By using programmatic targeting, advertisers can target people based on their demographics, geographic location, and interests rogtoto. Additionally, a growing number of consumers are using connected TV boxes to access content, which allows advertisers to reach these viewers who may not have otherwise been exposed to their ads.
When choosing a connected TV platform for ad serving, advertisers must decide which platforms will offer them the best ROI. While there are plenty of platforms that offer connected TV advertising, premium platforms such as Roku and Hulu tend to charge higher rates because they have a larger audience expotab. The cost per thousand impressions – CPM – differs from network to network.